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    Four Copywriting Tips | How To Write An Ad For Your Target Market

    by Ian Belanger

    Target Market

    Find your Target Market

    Copywriting Tips

    Writing good sales copy is something that every business must do in order to thrive in their Target Market. Whether you send your sales letter via email or hard copy, certain copywriting tips need to be followed in order to have a persuasive sales letter that will get you results. Listed below are four important Copywriting Tips that will ensure that your sales conversions are increased.

    What Is Your Target Market?

    The first tip is to determine what your target market is in order to decide on the content of the sales letter. What is your target market? Well you need to find out. Look at your product, think about who will most likely be looking for the product you are advertising. That is your target market.

    Now, your sales letters’ most important job is to sell that product to your target market. That’s why you must know your audience well, before you Write an Ad. Your ad content must connect with your audience. If the ad is perfectly written, but lacks the basic details that your target market is looking for, then your ad is of no use and you can throw it away.

    How To Write An Ad

    The second copywriting tip is about the language you use when writing an ad. The language of your ad should be formal, but at the same time, not too formal and not too direct. Your ad copy must appear to be conversational but, at the same time it must include words that are driving and convincing. These are known as power words and they are designed to touch on a certain emotional response in the reader.

    Solving Their Problem

    The third copywriting tip is to let the reader think that you are the expert and you know exactly what the problem is and that you know how to solve it for them. In other words, you must convince them that you really know their problems and the target market. Therefore, use the language and jargon of the Target Market in your ad in order to gain trust and create a good response. This is one of the most important Copywriting Tips because it creates confidence in your products and services in the readers mind.

    Standing Out Above The Crowd

    The fourth and final Copywriting Tip deals with the way you present your ad and what makes you stand out above the crowd. The ad or sales copy that you write should always be completely unique and much different than other ads in your target market. This will help your business stand out from the others. The reader of your ad should not feel as if your advertisement is the same as the 20 other ones they received today. As Internet Marketers, we can add an extra component like a video or audio recording in order to make your ad copy stand out.

    Follow these Copywriting Tips when you write you next advertisement and your sales conversions will go up. Remember, the most important part of writing an ad is doing the research beforehand, to figure out who your target market actually is, so you can tailor your ad copy perfectly to their needs. Want to learn more Copywriting Tips, click the link.

    { 39 comments… read them below or add one }

    marketing copywriting March 31, 2011 at 8:20 AM

    This site is great. I never thought that it would be possible to get paid by online copywriting. But this site has made it true. It’s really a very innovative idea. I appreciate it. marketing copywriting

    Reply

    Ian Belanger April 7, 2011 at 11:34 AM

    Online copywriting is a huge business and many people make an excellent living just doing that.

    Thanks for commenting.
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    Adrienne April 1, 2011 at 12:31 PM

    Hi Ian, great tips… Writing copy for ads and things has never been a strong point for me. Making those headlines pop out, writing to entice your prospects and luring them back to what you have to offer. All traits that need to be studied in order to have success in this area.

    Your tips are great and ones that everyone should follow.

    Adrienne
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    Ian Belanger April 7, 2011 at 11:36 AM

    Hi Adrienne,

    It is not a strong point for me either Adrienne. That is why when I found these tips, I knew I should share them with my readers.

    Thanks for commenting Adrienne and have a great day!
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    Toko bunga semarang April 23, 2012 at 1:52 AM

    Hi my friend! I wish to say that this post is amazing, nice written and include approximately all important infos. I would like to see more posts like this .

    Reply

    Susanna Hess from Video Training Site April 1, 2011 at 4:31 PM

    Hi Ian,

    Very valuable info here. Writing copy can seem like a challenge for awhile, the trick is to keep practicing and learning. It’s amazing how much we can learn from others when we look at it that way.

    Being able to write good copy is important in all aspects of marketing. Even if someone is primarily doing videos, good copy needs to be a part of the video prep work.

    Great info!

    Susanna

    Reply

    Ian Belanger April 7, 2011 at 11:39 AM

    Hi Susanna,

    Yes copy is very important in all aspects of our business. We want to entice people to either click our links or read more of our blog and writing good copy can accomplish this for us.

    The best copywriters will entice you to read more, before you even realize what you are doing. This is where I would like to be someday.

    Thanks for commenting Susanna and have a great day!
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    Stacy April 1, 2011 at 6:40 PM

    Ian,

    Thank you for sharing these tips. I have not spent much time looking into the art of copywriting. Those sound like really good tips and they make a lot of sense. You have laid them out in a really easy to understand format.

    Thanks,
    Stacy
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    Ian Belanger April 7, 2011 at 11:42 AM

    Hi Stacy,

    I really never thought about it much either, until I started to read into it a little more. Now I try to incorporate everything I have learned about copywriting into all of my copy. Of course I have a long ways to go, before I get to where I would like to be, but I will get there someday :)

    Thanks for commenting Stacy and have a great day!
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    Janet April 1, 2011 at 7:50 PM

    Ian, aloha. It is amazing how often you receive a blank stare when you ask someone who who is your target market. After all, if we don’t know who we want to buy our product or service, how can we find them?

    You are so right, Ian, people need to know our product/service can solve their problem and that they are much better off with it than without it.

    Well done. Enjoy a great weekend. Aloha. Janet
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    Ian Belanger April 7, 2011 at 11:47 AM

    Hi Janet,

    Thanks for your kind words. Yes target market is soooo important to us internet marketers. I think that is where many newbies go wrong. They try and sell to anyone and everyone. When they really should be marketing to only those who actually need their product/service.

    Research, research, research, it is all important in this business!

    Thanks for commenting Janet and have a great day!
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    Jane | Find All Answers April 1, 2011 at 10:20 PM

    Hi Ian,

    I am a newbie when it comes to writing copies for ads. Always learning everyday. You have given very nice and useful tips for that. I will greatly benefits from this post of yours.

    Cheers,
    Jane.
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    Ian Belanger April 7, 2011 at 11:49 AM

    Hi Jane,

    I am glad I could help you. So many of your posts have greatly helped me.

    Thanks for commenting Jane and have a great day!
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    Marcus Baker April 3, 2011 at 3:37 AM

    Hi Ian,

    Solid tips on a very imporant topic. It’s harder than it looks for some reason which I guess is why advertising agencies pay good copywriters a fortune to work for them.

    I think the biggest challenge for us is not that we can’t learn the skills required but that we can’t give it the full attention it requires because there are so mnay other tasks we must also do.

    ~Marcus
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    Ian Belanger April 7, 2011 at 11:52 AM

    Hi Marcus,

    You are so right, budgeting our time can be very difficult and most of us don’t set enough aside for writing copy since we spend alot of time writing posts for our blogs, but it can greatly improve your conversions if you have good copy, so I think we all should budget a little more time for it. I know I am trying to.

    Thanks for commenting Marcus and have a great day!
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    Matt Cowan April 3, 2011 at 5:11 AM

    Hi Ian,

    I have studied Copywriting a little bit and these are some great tips, highlighting what is really important and a useful reminder of what to focus on when preparing to write.

    Thanks,
    Matt
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    Ian Belanger April 7, 2011 at 11:54 AM

    Hi Matt,

    I am currently trying to learn more about it. I know I have a long way to go, but I know I need these skills to become as successful as I want to be.

    Thanks for commenting Matt and have a great day!
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    Gregory McGuire April 3, 2011 at 3:25 PM

    Hi Ian,

    I agree that writing copy is the bread and butter of most businesses, especially online businesses. Nothing screams of unprofessionalism like poorly written copy.

    I personally make extensive use of swipe files. While I’m OK at writing, it’s comfortable to have the words of Joe Sugarman or Bob Bly to fall back on. That’s just me.

    Even with that, I still have to keep in mind who my target market is.

    Great information. Thanks for sharing!

    Gregory
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    Ian Belanger April 7, 2011 at 11:56 AM

    Hi Gregory,

    I have not heard of swipe files. What are they?

    Any help writing copy is a good thing.

    Thanks for commenting Gregory and have a great day!
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    Josh Garcia April 3, 2011 at 4:08 PM

    Hey Ian,

    If anyone is planning on marketing online whether it is paid advertising or organic advertising. They must learn and study copywriting. This is a skill set that many bloggers or online marketers neglect. You put together a great outline!

    Have a great day…
    Josh
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    Ian Belanger April 7, 2011 at 11:32 AM

    Hey Josh,

    I agree it is hugely important and many people take it for granted. I am glad you liked my outline.

    Thanks for commenting Josh and have a great day!
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    Devesh April 4, 2011 at 7:50 AM

    Hi Ian,

    These are awesome tips. I love your tip about solving problem and gaining trust.

    Thanks for sharing this awesome copy writing tips Ian.

    ~Dev
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    Ian Belanger April 7, 2011 at 11:58 AM

    Hey Dev,

    Thanks Dev, gaining trust with your list/customers is huge when it comes to building an online business. We usually gain trust with people by talking face to face, but we can’t really do that online, so this is the next best thing.

    Thanks for commenting Dev and have a great day!
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    Wade Balsdon April 18, 2011 at 12:19 PM

    Hi Ian, lovely article that resonates with me. I especially like the point you make about solving people’s problems. Filling that need will help people to get business every time.

    Reply

    Ian Belanger April 18, 2011 at 12:31 PM

    Hi Wade,

    I am glad you liked it. That is the business we are in. The business of solving problems and the better we are at it, the more traffic, and ultimately business we will get.

    Thanks for commenting Wade and have a great day!
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    Roro July 11, 2011 at 12:20 AM

    Very helpful tips, Ian. The most difficult for me is making my ad stand out from the crowd. It seems like everything has been done before. With the internet age, brilliant advertising ideas have become more available. This makes it more difficult to come up with a unique ad since anyone can search for ideas online. The bar has also been raised greatly, so it’s good that you pointed out the option to add audio and/or video to our ads to spice things up. I agree with Wade’s comment that offering to solve the reader’s problems will get their attention and turn them to potential clients.
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    Ian Belanger September 1, 2011 at 11:30 AM

    Hi Roro,

    The market has become cluttered recently, but one benefit is, that there are so many more people to see your ads and new people come online everyday. I read a stat that something like 500 million people are searching for ways to make money online, each month. That is a huge market and even if you only get 1% of that, that’s 5 million people.

    There is room for all of us, the key is targeting your advertising to a certain market, the narrower your focus, the better.

    Thanks for commenting Roro and have a great day!
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    Mickey July 14, 2011 at 12:38 AM

    Thanks for these tips. There are too many businesses out there who try to advertise to anyone instead of concentrating on their target market like you say to do. People do want their problems to be solved and if you want to sell to them you need to be able to solve them, not dangle useless things in front of them hoping they’ll take the bait. Understand your target customer.
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    Ian Belanger September 1, 2011 at 11:33 AM

    Hi Mickey,

    Exactly, you need to focus on a certain problem, that a certain group of people has, and solve that problem for them. Gain their trust and could have customers for life.

    Thanks for commenting Mickey and have a great day!
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    Veronica Cervera from brickell condos August 17, 2011 at 12:41 AM

    No one turns into a copywriter overnight. Copywriting involves hard work and constant demand for fresh ideas. Beginners will have to start by mastering the basics like the use of proper grammar, spelling, and punctuation. Once your confidence grows in writing all sorts of articles, then it’s time to learn the different techniques and tricks for effective copywriting.

    Reply

    Ian Belanger September 1, 2011 at 11:35 AM

    Hi Veronica,

    I agree, no one can become a good copywriter overnight, but learning and practicing good habits can speed up the process. Pay attention to the advertising you see and how it affects you. Then use the same techniques that entice you, for your own advertising.

    Thanks for commenting Veronica and have a great day!
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    Alice October 16, 2011 at 4:05 AM

    When I’m writing an ad I usually visualize, like I’m one of those street salesman; trying to stop someone by saying something interesting, then I have a few seconds to increase their interest so they will commit to listening to what I have to say. If I fail to capture their interest they will say they are busy and walk away

    Reply

    Ian Belanger February 11, 2012 at 2:27 PM

    I think that’s a great strategy Alice.

    Thanks for commenting
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    Kate Brown Wilson December 7, 2011 at 6:44 AM

    I think that once you get into this kind of job copywriting no one ever can finish it overnight, basing on my friend experience she told me that its not that easy to re-write an article, it will take so much time before you can finish one.
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    Ian Belanger February 11, 2012 at 2:38 PM

    That is true Kate, it is a job that takes practice.
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    Della Potter February 20, 2012 at 4:31 AM

    Hi Ian, I am a beginner of on line marketing.In this article you have suggested us about the importance of copy writing.Your tips about copy writing has inspired me.Also you have discussed about sense of target market and the relation between copy writing and Ad.Your addressing four tips are very hopeful to us.Thanks for sharing.
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    Too Faced - Mini Pink Leopard Bronzer February 27, 2012 at 5:32 AM

    Hi Ian, very valuable post of this. Your topic about four copy writing tips is very useful to me. Also your suggest about online marketing and target market and the relation between copy writing and add is very important to me. Thanks for sharing.

    Reply

    creative writing journal ideas September 6, 2012 at 5:31 AM

    Hello There! You indeed have valuable post here. Thanks for sharing your idea about copy writing tips. It is definitely helpful and informative. Thanks for the post.

    Reply

    Eflianda January 18, 2013 at 11:21 PM

    Your site is very informative and helpful. Thank you for sharing. I really liked your article writing.
    keep the spirit
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