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How the social media can help increase your conversion rate

by Kristina Green

Importance of Social Media – An introduction

The power of social media has been underestimated many times and still is by many, it is a great medium for everyone be it small or large firm, to make their presence felt. It aids a firm to share the information, connecting with the customers and keeping the existing ones up to date. It proves to be extremely important for the firm to recognize how the social profiles can aid in the SEO process, as they would help boost the search engine rankings of the site/blog accurately.

Ways in which a social media can prove to be beneficial

It can be said that promoting and marketing one’s social media profiles effectively can prove to have a beneficial effect on the SEO of your website. Social media profiles also tend to be web pages which can be individually ranked in the Google and other search engines, where they can successfully help to drive in more traffic and link juice to your site. Moreover, social media profiles can aid in getting more backlinks to your site which would in turn get it up in the rankings.

Most social media sites provide a great platform to share content, latest updates, photos and more along with your site link appears to be a powerful means of increasing the readability of your posts and in turn prove to be very beneficial.

It can be very convincing to add an appealing description to your social profile, as this can be very essential from a user’s point of view. The visitors first tend to read the bio, which gives you a chance to make a good first impression by including what they do in a clear and compact manner.

Social media works as a word of mouth, where the more people are taking about you or referring to you, the more popular and conversions you get. It can also profitably aid in engaging your clients, this could include even the slightest form of the communication, which a user might be involved in on your social profile.  This helps effectively from a marketing point of view as well as increases a company’s credibility in front of a large audience, making them even more confident.

You can also connect all the social media sites you are registered in, to point towards your original blog or site, which tends to increase your marketing scope by a large extent, besides providing fruitful results.  Also, creating a proper link between your site and all your social media profiles can help keep your visitors connected and updated at all times. This can help your company establishing itself as a stronger brand and increasing the chance of converting the visitors to prospective clients.

Leveraging on the social media factor – Conclusion

Social media marketing also tends to help the SEO process of a business in a great way and can be seen as a part of it, which many disagree to. Sometimes simple steps as the ones mentioned can have great impact on the firm’s online success and it should not be taken lightly in any way. However, a professional SEO consultant India can very accurately understand the social media needs of a firm and aid effectively as required. Thus, hiring a web design company from India can impressively help your online business in becoming successfully as they are well versed with all aspects of web properly.

Author Bio:

This post discusses about the some of the features which the social media exhibits and how it tends to be useful to a firm’s online success, along with how web design India Company can help you regarding the matter. Smartkathy also likes to share information about the various web-design trends and tools and services, besides the benefits which it exhibits.

{ 63 comments… read them below or add one }

Rick March 13, 2012 at 9:49 AM

Good post! Social media and social bookmarking could indeed be very helpful for your online presence. A free service for submitting bookmarkings is onlywire. It will take you some time to set up the various profiles, but once its done you can get 40-50 free backlinks for every post you make. Social media also gives you the option to interact with your (potensial) customers on a more personal level. Lots of people would prefer to do business with a “real person” and not only a website or a system.
Rick recently posted..Buy Internet Traffic and Boost Internet SalesMy Profile
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Kristina Green March 19, 2012 at 3:29 AM

Hey Rick,

I totally agree, social media does provide a platform to communicate with your potentials on a more personal level. Thank you for sharing some great information and suggestion.

Cheers.

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Kristian from home solar power March 14, 2012 at 2:15 AM

I truly love your website.. Excellent colors & theme. Did you make this web site yourself?

Please reply back as I

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Ian Belanger March 14, 2012 at 9:25 AM

Hi, Yes I created this website myself. Are you looking for a designer?

Contact me if you are.

Thanks,
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Aaron March 14, 2012 at 3:56 AM

Now a days, All major search engines consider social media influence to rank your website. So it’s necessary to work on social media as well to get more chances to rank higher.
Aaron recently posted..Get Noticed With Website OptimizationMy Profile

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Kristina Green March 19, 2012 at 3:43 AM

Hey Aaron,

Social media has become an extremely important aspect and even search engines are considering them effectively. Thank you for sharing that.
Cheers.

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Gerald Martin from SEO Reseller March 14, 2012 at 5:36 AM

When you mention being visible on the search results, even though all social media sites can help you with that, Google+ will be able to help you out more with that now that we have the Search+ update. That doesn’t mean that you can already ignore the social media giants like Facebook and Twitter. You still have your Yahoo! and Bing rankings, so better take advantage of those as well.
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BuySellWordpress March 14, 2012 at 10:44 AM

Maybe I’m not right, but I guess that in some years social media’s influence won’t be as strong as it’s now. Or maybe some other ways will appear
BuySellWordpress recently posted..Fashion Wordpress ThemesMy Profile

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eddie March 14, 2012 at 6:56 PM

i cant praise Social Media enough…….you can interact with potential customers on a more personal level, nobody likes doing business with a website or a system.

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John March 14, 2012 at 8:24 PM

Social media marketing can help the SEO process of a business plenty of different ways. The best method you brought up here for utilizing your social media sites is to point them towards your blog. Most social media sites are authority sites so they will greatly help any SEO campaign.
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Kristina Green March 19, 2012 at 3:52 AM

Hey John,

Social sites are definitely beneficial in more than one way for the SEO process. Thank you for sharing your views.

Cheers.

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Stacy Forrest March 15, 2012 at 1:40 PM

I was somewhat an introvert. But since the time I’ve started being active on social media, I have somehow managed to be more interactive. Social media has been very helpful for me.

-Stacy

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Jean from rachat de credit March 15, 2012 at 3:03 PM

Hello! it’s nice to find such things, but for me it’s always with SEO that we can launch our product in first place before anything else!

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Adam James March 15, 2012 at 7:19 PM

Thanks Kristina, Social media is definitely a must have for every business.

There is a dark side to social media though because of the free flow of information it can potentially destroy businesses unless proper monitoring of social media is employed.
Adam James recently posted..WPSubscribers Plugin ReviewMy Profile
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Samantha March 16, 2012 at 2:06 AM

there are hundred of social networking websites available on the net. Facebook and Twitter are popular and best website for social networking. Almost everyone has facebook account. We can use social networking for our business also.

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Kristina Green March 19, 2012 at 3:56 AM

Hey Samantha,

Totally agree with you, Facebook and Twitter are the most popular ones. I would also like to add in LinkedIn which is extremely beneficial as well. Social media sites I personally feel is one of the best marketing mediums.

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mae from sticker printing March 16, 2012 at 11:47 PM

If you want your site to be recognized online, investing in social media is the way to go. Social media sites allow you to interact directly with your customers, not to mention make your products known.

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Kristina Green March 19, 2012 at 3:58 AM

Hey Mae,

It totally is the most effective way to gain recognition and visibility in the most cost effective way. Thanks for your views.

Cheers.

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Melissa March 17, 2012 at 11:59 AM

I think that there is even no need to talk about the importance of social media, because this all is quite clear for everyone who has ever tried it
Melissa recently posted..20 Inspirational And Creative Travel Flash TemplatesMy Profile

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Harrison F. March 17, 2012 at 1:13 PM

I really believe that social media is a very big help to increase conversion rate. What social media tool is the most effective of all the tools out there?

-Harrison

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James Martin March 17, 2012 at 9:00 PM

Social media can be of great help especially in promoting your site. It has a big say to the traffic society of blogging community.

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Kristina Green March 22, 2012 at 9:16 AM

Hey James,

Totally agree with you, it is a great way yo promote your site.
Cheers.

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Becca March 19, 2012 at 9:38 AM

Most people probably don’t know how good social media can be for their business, and many don’t realize how effective social media is. Without a way of measuring the success of social media, they are blindly using that form of communication without realizing the effect it has with their customers.

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brian from pizza jokes March 19, 2012 at 2:46 PM

I know social media is a great way to attract visitors and have just begun to use Pinterest after reading many blog posts about the latest social media craze. I actually received some visits yesterday. I don’t even know how to really use Pinterest, but if it helps get me some hits, I’ll continue to use it.
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Henry G March 20, 2012 at 12:40 PM

This is just my opinion, but assuming all things equal, google and other SEs seem to favor those sites which have link profiles in FB and Twitter. I have no hard evidence, but it in my experience it does seem to boost credibility in the search results.

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Kristina Green March 22, 2012 at 9:21 AM

Hey Henry,

Fb and twitter are the most popular sites i would think so as well and help in promoting a site in an effective manner. However, I have come across any information about SE’s favoring these, interesting point though.
Thanks for the share.
Cheers.

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Amy from elder care rock hill March 20, 2012 at 2:55 PM

Awesome article! Social media is important in every industry these days. Everyday more and more people are beginning marketing campaign, and those that don’t join will get left behind. Thanks for sharing your advice!

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Carrie from Brain Supplements March 20, 2012 at 4:13 PM

Social media is a revolution in human interaction. People and companies, especially, have to take it really seriously

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Sanjeev from Make Web World March 21, 2012 at 7:20 AM

Social media do have a big impact and with Google search plus for you, it is more important as it can actually change SERP’s ranking for you.
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Kristina Green March 22, 2012 at 9:24 AM

Hi Sanjeev,

I agree, especially these days, SM sites does seem to play a key role in the rankings.
Thank you for your views.

Cheers.

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Jim Jenks March 21, 2012 at 1:45 PM

There’s no doubt that social media plays a major role in having a popular website. Your website is updated occasionally but social media is ever evolving and is great for staying in front of your customers.

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Neil | Butterfield March 22, 2012 at 8:22 AM

It is also important to engage people via social media platforms. This can be done by forging relationships with other members.

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David from SEO California March 22, 2012 at 9:50 AM

Yes, Social media has become important part for every firm or companies to promoting or marketing their services across the globe. Nowadays, Most of people use social networking site for better communication. I completely agree with your information, social media is providing us platform where we can easily share content, photos and videos for better visibility that help us to get more visitors. Thanks for sharing it.
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Kristina Green March 24, 2012 at 8:36 AM

Hey David,

Thank you very much for sharing your views.
Social media does act a great way to share information and promote your site effectively.
Cheers.

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Stefan from beach towels March 22, 2012 at 12:09 PM

Social media has become one of the fundamental driving forces in the world of advertising; particularly for smaller firms. I can think of no better method of developing brand loyalty in this day and age than maintaining an active social media profile.

I’m not sure larger corporations benefit from social media in quite the same way, they tend to have larger client bases, and therefore struggle more to maintain personal relationships over social media, which I’d say is the main advantage that sites such as facebook or twitter offer.

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Zac Coplan from Gilbert Realtor March 23, 2012 at 12:54 AM

Thanks for the post Kristina, I have been blogging for just over a year now, and I like many others as you pointed out, have undervalued it. I have had the basic social media accounts like twitter, facebook, and youtube but I haven’t bought in. I just recently got on all the major social sites and even though it took a while to learn it has been well worth it. I have started seeing an increase in traffic and even backlinks. Its just like a megaphone to help get your writings out.
Twitter:

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Kristina Green March 24, 2012 at 8:43 AM

Hey Zac,

That’s great to hear. Really glad it worked for you. People generally are skeptical about using it exclusively for business, but I think that is slowly changing.
Thank you for sharing your thoughts.
Cheers.

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Kulta Rahaksi from Posti Kulta March 26, 2012 at 11:03 AM

Good post,

I agree that social media shouldn’t be underestimated. It’s a great asset for big and small businesses, as it’s the customers’ word of mouth that has a great effect in the reputation of any enterprise. I have concentrated on Facebook mostly, but want to learn more and start utilising other social media platforms!

Thanks for your post!

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Kristina Green March 28, 2012 at 2:24 AM

Hey Kulta,

Yes I agree with you, it is a great asset for big and small enterprises. It does work on how good you are in spreading the word. Good luck with the other SM platforms.
Cheers.

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saha from technfuture March 27, 2012 at 4:19 AM

Social media can be very helpful for on-line presence if used properly. Social media sites are great platform for promoting business. Everyone can share content easily on social media sites. Thanks for sharing.
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Kristina Green April 3, 2012 at 3:16 AM

Hey Saha,

You are absolutely correct, it is very easy to use for anyone.
Thanks for sharing your views.

Cheers.

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Jack Sander March 27, 2012 at 6:19 AM

Social media is a great method to increase the traffic and the conversion rate for a business or a blog. Nevertheless, using the right strategies for a successful campaign is a real art and one needs practice and knowledge to obtain the desired results.
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Kristina Green March 28, 2012 at 2:29 AM

Hi Jack,

Definitely using the right strategies is very important to obtain desired results. Totally agree with you.
Thank you for sharing some great views.

Cheers.

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Nick April 2, 2012 at 2:42 AM

I appreciated your knowledge about marketing online and thanks for sharing it. “KEY to your success is to KNOW” I am very agree with you on this line, A person always has the chance to success if he only knows on what he is doing what he’s up to. Thank you Kristina Green for sharing your knowledge..

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Ayesha April 2, 2012 at 7:26 AM

Social media usually take longer time to offer results but is very obliging to generate wakefulness and structuring your brand so you must use it vigilantly and with endurance.

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Kristina Green April 3, 2012 at 3:21 AM

Hi Ayesha,

Thanks for your perception. Patience is definitely the key to success in any field, with social media as well, but it sometimes does depend on how effectively you use it.
Cheers.

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Braden Conn from 31 Day Fat Loss Cure April 2, 2012 at 10:34 AM

It’s no secret that social media is a driving force in our world. It’s important to adapt to this area so this was a great topic choice. Keep it up!

-Braden

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Jeremy from coach hire Dublin April 4, 2012 at 4:06 AM

I think whether or not social media results in immediate sales, but it definitely helps in building the reputation your brand name. And no need to explain what a brand reputation can do for a business.

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Kristina Green April 6, 2012 at 1:07 AM

Hey Jeremy,

I agree with you, it does effectively help with brand identification and reputation.
Thanks for your views.
Cheers.

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Abu Dhabi Guide April 5, 2012 at 7:07 AM

The power of social media has been underestimated many times and still is by many, it is a great medium for everyone be it small or large firm, there are billion of people who are connected to the social media and by that way you can promote your business to the people around the world ..!!

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Kristina Green April 6, 2012 at 1:10 AM

Hi Abu Dhabi Guide,

It is useful for connecting and sharing your information with a wider range of people from across the world.
Thank you for your thoughts.
Cheers.

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john from BEC5 Curaderm April 16, 2012 at 1:02 AM

Social media becomes the very important part in a internet marketing.social media helps to increase traffic in a websites and blogs.use a right strategy for a internet marketing.
Twitter:

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Lila from Best Vitamin Supplements April 16, 2012 at 7:07 AM

I drop a comment when I especially enjoy a article on a website or I have
something to contribute to the discussion. Usually it’s triggered by the passion displayed in the article I looked at. And on this post How the social media can help increase your conversion rate. I was moved enough to drop a thought :-P I actually do have a couple of questions for you if it’s allright. Is it simply me or do a few of the remarks look like they are left by brain dead visitors? :-P And, if you are writing on other online social sites, I’d like to follow everything fresh you have to post. Could you list the complete urls of all your shared sites like your Facebook page, twitter feed, or linkedin profile?

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Kristina Green April 17, 2012 at 1:46 AM

Hi Lila,

Thanks for your comment. Really appreciate it.

You could check out our company’ s homepage http://www.zealousweb.net – from there you can get all the SM sites profile links.

Please let me know if anything else.
Cheers.

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Social Media Marketing May 14, 2012 at 4:33 AM

Actually i also prefer social media for promotion of my client’s products and even i will get traffic from this, but there are lots of fake profile available on social media sites. So traffic from such profile is not genuine and not helpful. But still social media is a great technique.

Thanks
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Kristina Green May 22, 2012 at 3:03 AM

Hi,

I understand what you mean and it is true, but as you mentioned we cannot deny the fact that it can be an extremely useful from a marketing point of view.
Thanks for sharing your view.

Cheers.

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PHP Web Development May 22, 2012 at 3:09 AM

Thanks for the reply… I am also agree with you…
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Linda from payable July 25, 2012 at 8:31 AM

Social media is a great tool in which we can interact with various people globally ..this has created a lot of impact among all

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Jet from Charlotte Senior Care August 25, 2012 at 4:47 AM

There is no question that social media can help increase your conversion rate. That is how powerful and beneficial social media is.
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Mr. Chan September 13, 2012 at 3:03 AM

Social Media sites is actually the perfect place to do this. If you run ads on any other website a huge spread of visitors may arrive on the site, whereas Social Media sites allows you to target specific visitor types. This capability is what makes Facebook marketplace Ads such a success.

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iphone 4s cases September 19, 2012 at 4:15 AM

Thanks for your informative post. And i think social media plays an important rate in the conversion rate, and you have made perfect sense in your points.

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Internet Marketing Group January 17, 2013 at 7:57 PM

Social Media is the best platform available today to work with and to advertise your business, event or anything you want to share. We all are using social media effectively.

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Disha Sharma from author land January 22, 2013 at 1:44 AM

Socia Media is effective & valuable part of Online marketing. Most of people’s are connecting with Social media on day by day. I clearly understand that Social Media also help to give good quality back link as well as traffic too.

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